Adinkra Symbols Series. Featured CEO: Rita Kusi

Drawing Business Values from Ghanaian Adinkra Symbols
Rita Kusi

Rita Kusi is a Human Resources and Marketing Professional with over ten years’ experience in the field of Marketing and eight years in Human Resources. In 2012, she founded KUSI Consulting, a marketing, training, and recruiting company based in U.S. and Ghana. She is also the Managing Director at threesixtyGh, an online portal showcasing innovation All Over Ghana, which is also a subsidiary of KUSI Consulting. Rita believes strongly that Africans should tell their own stories to empower generation to come and also balance out the stories of how Africa is portrayed in the Western world.

One of the purposes of the threesixtyGh platform is to “empower ideas” and “celebrate our own.” Rita is passionate about empowering the youth and providing a virtual space to access information about everyday people doing great work to develop Ghana.

What is your favorite Adinkra Symbol?
The Sankofa Symbol

How have values from this Adinkra impacted your business?
I draw on past experiences when decisions have to be made. In hopes that I do not make the same mistakes twice and also build on effective and efficient solutions previously used.

What is the best career advice you ever received?
People will believe in you as much as you believe in yourself.

What advice would you give to aspiring entrepreneurs?
Prayer, patience, discipline, determination, focus, and good health will get you anywhere you need to go.



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